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rampant

Wednesday 6 August 2014

The Vitamin B scam. Don’t trust Boots

(First posted 21 Nov, 2007)

This advertisement has to be one of the sneakiest bits of spin that I’ve seen in a while. It appeared in today’s Guardian. And a lot more people will see it than will look at the homeopathic nonsense on the Boots ‘education’ site.

What on earth does it mean? One interpretation could be this. We can’t make false claims for Vitamin(s) B in print, but your Boots Pharmacy Team will be happy to do so in private. OK gang, let’s find out. Get out there and ask them. I’ll be happy to post the answers you get (one of those little mp3 recorders is useful).
Boots advert Guardian 21 Nov 07
The Boots web site isn’t much better. Their Vitality Overview says...


Read the rest here: The Vitamin B scam. Don’t trust Boots (DC's Improbable Science)