PT Barnum famously said that you can’t go broke underestimating the intelligence of the American public and blogger Vani Hari (Food Babe) is demonstrating the truth of that adage. Her artful manipulation of her Food Babe Army would warm Barnum’s heart.
Like Barnum, Hari depends for her money on the gullibility and lack of sophistication of her followers. They are so naive that they seem to have no awareness that Food Babe is a business, and they’ve been duped into buying an endless array of its useless products...
Read the rest here: Monetizing fear: Food Babe show how it’s done | The Skeptical OB
